Monday, February 12, 2007
The Piggly Wiggly chain of supermarkets began in 1916, the brainchild of Clarence Saunders. PW stores can now be found in 17 states. This is the sum total of knowledge gained from investigations of pigglywiggly.com.
I learned nothing of Mr. Pig's ghoulish preoccupation with his own death.
Which fact is certainly troubling. Imagine this pig, rising early, washing, selecting one from his many red and white shirts, tying his bowtie, setting the paper hat on his head just so, and striding out of his sty to face the day. He walks to his store. (Yes, his store—his name in yard-high letters on the facade. Well, not his name, exactly, but the demeaning nickname he's been saddled with lo these many years.) Never one to let discouragement or self-pity slow his step, Mr. Pig walks to the front doors. They open automatically, and he enters the store, there to begin his wearying shift of greeting, smiling, waving, and pointing at things.
This pig has gumption (evident in his unremitting cheerfulness and snappy fashion sense) and will find a way to express his innermost desires one way or another. This image from pigglywiggly.com shows him welcoming us to a list of "Winner Dinner" recipes, including—of course—pork. Not to put too fine a point on the matter, but isn't Mr. Pig himself made of pork?
Such is the mind of suicidal food.