Hunky, proletarian beefcake in tight jeans: check. Adoring cow/nymph: check. Ribs on a fork: check. This one's got something for everyone!
Or, well, not quite everyone. One key demographic has been left unaddressed by Ox 'n' Bull's messaging. We're struggling to see where this takes humans into account.
Of course—of course!—it caters to the deep-seated psychological drives common to all bovines. Specifically, the desire to destroy your fellow bovines in a warm-up to killing and grilling your loved ones and then yourself. And, naturally, the urge to pair with a large carnivorous steer so that your babies will have ample... meat. To eat.
Okay, we have to say it. This thing is a big, bloody mess.
The couple are obviously surrogates for the human consumers, but the imagery is all over the place. She's ecstatic at his manly flesh-cooking abilities. He's smug in the knowledge that serving up her dead grandfather is the surest way into her apron.
What was no doubt intended as a cute depiction of barbecue enthusiasts (perhaps even Ox 'n' Bull's proprietors, a motif we've seen before) becomes a tasteless pscyhogenic minefield.