Monday, March 3, 2008
We admit it. We are intrigued and impressed by the brazenness of these logos.
Foie gras is one of the Pillars of the Cruel Food Temple (the other is veal), and these logos only half-heartedly attempt to whitewash the cruel food truth. Yes, of course, like all suicide food, they depict animals satisfied with, and possibly proud of, their lot in life. That is, the fact that their lot in life can only be experienced in death.
The finger-in-your-eye aspect of these logos, the element that brings them together and lifts them from the swamp of suicide food mediocrity, is the neckwear, those three jaunty bow ties.
Imagine you are a foie gras artisan. (Don't worry—you can take a shower after this exercise.) What is the one thing you would like to draw your customers' attention from? It's the long, elegant neck of your fowl, isn't it, with all its—shall we say—symbolism? (The force-feeding and everything.) Surely, you are sensitive about this touchy subject and would prefer that the consumer not be reminded of that tube jammed down the ducks' and geese's long, elegant throats.
But the good people of La Campagnoise, La Ferme du Grand Chêne, and Ernest Soulard face their potential P.R. problem head-on, unflinchingly. Talk about turning lemons into lemonade! By highlighting the very heart of the controversy, they manage to turn force-fed and butchered birds into suicidefoodist, um… lemonade!
Addendum: Ever wanted to know how to de-vein foie gras? Us neither!