Monday, July 7, 2008

Jonny B's Backyard Bar-B-Que

Another in the storied series of "funny"-because-they're-so-literal images! (Remember this one? And what about this one?)

The motto of Jonny B's Backyard Bar-B-Que—Get completely sauced!—provides the opportunity to go a little crazy.

See? The pig is actually, literally getting sauced. Completely sauced. He's sitting in a tub of barbecue sauce! And scrubbing himself with a bath brush! (A not-altogether appealing scenario, you will agree.)

To underscore the double entendre, we have the pig downing bottle after bottle (of barbecue sauce). Into the tub. With him. And he has a decidedly drunk look on his big, fleshy face. Sauced, on the sauce… Same difference.

Apart from the cerebral good time the image affords us, we're left with the same questions and concerns: Namely, what the heck is going on here? The pig gives the impression of understanding what he's getting himself into. But why does he do it? What draws him? What drives him?

And while we're being contrary, we must question the choice of a bathtub as the central element. A bathtub? In the backyard?


tombom said...

When I first saw it, I assumed he was bathing in liquid shit. Neat logo.

Anonymous said...

nothing like that..make sure that it was perfect..