Friday, July 13, 2007

Fat Buddies Ribs & BBQ

Even though these chums are fat and jolly—so fat and so very jolly—let us remember the context that surrounds suicidefoodist imagery like the fog of stink that rises from industrial hog manure lagoons. The pigs are happy, and it is their impending death that brings them happiness. That, and their admirable obesity. They are hat-wearing meat piles with legs. But they know that just makes them more prized menu selections. This is what makes their life—oh, pathos!—worth living.

We turn now to a brief examination of the tagline. "So good it'll make you squeal!" A classic case of Ironic Aggressor Sublimation. The sounds of your contentment will mirror the panicked squeals of the beings your meal used to be. How can anybody function in such an intellectually chaotic atmosphere?

All told—the unhappy pairing of the words and graphics: repugnant. If there has ever been a less seductive barbecue logo, one less likely to bring 'em through the doors and put 'em in the seats, we haven't seen it. And we're not sure we would want to. But we must. Our hard slog to the bottom, to the worst of the worst, is not yet concluded. We have important work yet to do.

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