Wednesday, June 27, 2007

Chili Head Barbeque Co.

We must confess that we first assumed this was an elaborate hoax. An image this aggressively tasteless could never have come about through a sincere effort to do good in the world. We concede our error.

Take a moment to study the image in detail. Your attention will be rewarded. (If making your gorge rise can be called a reward.)

The sow in her bra and Daisy Dukes struts beneath the legend "Join us for a down & dirty good time!" And then, beside her bosoms, appears the name of the event: Racks for Racks. Still trying to parse it? The proceeds from this event—whatever it is, exactly—are earmarked for the Susan G. Komen Foundation.

To sum up: 1. A lewd pig line-dances to promote an event featuring the consumption of dead pigs. (So far, this is nothing more than basic suicide food business.) 2. Parts of the dead pigs are equated with parts of women, rack for rack. 3. The (human) "racks" in question are those belonging to survivors of breast cancer. (Are we the only ones reeling from the sucker-punch of insensitivity?)

And then of course, there is the wrongheaded connection between barbecue and the support of breast cancer research, as well as the salvation of breast cancer survivors.

According to

[C]ooking certain meats at high temperatures creates chemicals that… may increase cancer risk. For example, heterocyclic amines are the carcinogenic chemicals formed from the cooking of muscle meats such as… pork…. [A]n increased risk of… breast cancer is associated with high intakes of… barbequed meats.

How far astray the Chili Head Barbeque Co. has gone. If only they had stuck with their inoffensive anthropomorphic chili pepper mascot.

(Thanks to Dr. Mrs. Suicidefood for the referral.)


Anonymous said...

This post just completely blew my mind. I didn't even notice the 'breast cancer' thing until you pointed it out.


Unknown said...

Goodness, this sign is in the town I work in! Heathens.

Anonymous said...

Social class plays a large role in Suicide food. A common element of all of these postings is that these companies have no concept of branding and no slick marketing departments to curtail these low-brow anthropomorphic references.

Consider which is what most would consider higher end dining in Atlanta. Although you can't see any examples on the site, the menu does have little pictures of bulls serving different food items.

Anonymous said...

That is new levels of horrifying!! Nice blog. I just found it and am looking forward to reading more!

April said...

WTF, that's the most offensive thing I've seen on here! And I'm a vegan! Thanks for the laughs, even when I cringe.

Anonymous said...

I have a few pics that I want to send you, in case you are interested.
Great page!

Anonymous said...

So, the "scapepigs" sacrifice their breasts and bodies for the rejuvenation of the human species reproductive organs, but are ironically cooked in a ritualistically carcinogenic method. Revenge of the repressed?