The double entendre here is subtle. Do you see it? Hooked for Life? Hooked as in "addicted" and as in "speared by the mouth on a barbed metal device." Either way you interpret it, it's solid godly comedy.
And speaking of comedy, how about that perfectly spherical boy working the rod and reel?
The fish, of course, is doing nothing less than his suicidefoodist duty: offering himself as a sacrifice, happily, proudly. Not only that, but he is willing to be hooked "for life." More double entendre! Not for life as in "so that life may carry on," but instead as in "forever and ever." It would appear that his sacrifice is fated to continue in perpetuity. He gladly submits to his destiny, as all righteous animals do.
What any of this has to do with the Bible, we couldn't say. (Our reading of the Good Book has never been a particularly close one.) Still, why does killing have to enter into it? Surely there are more benign pastimes to engage in while we invoke the name of the eternal creator of us all? Hobbies that involve, say, preserving creation instead of tricking creation into biting down on sharp metal barbs, to be pulled, gasping and writhing, from the only home in which it can enjoy its ordained way of life?
And another thing! The fish holds a sacred place in the trove of Christian iconography, does it not? The fish refers to Christ and his miracle of multiplying the fishes and feeding the multitudes. Is Hooked for Life Kids actually encouraging the youth of America to...? We can hardly bring ourselves to ask it. Are they encouraging the youth of America to... destroy God? Are they crypto-Nietzscheans, with a foul Humanist agenda?
Probably not. Just more clueless carnivores who know not what they do.
Funny, but until now we never noticed how much that cross in the fish's eyeball area resembles the cartoon X-eye indicating stupor or death.