Sainsbury's Meat Face

In Edinburgh it's Billy Clown. In Ireland it's Billy Roll. And in staid old North London, it would seem, it's "pork luncheon meat." Whatever you call it—we prefer Cannibalard™—it's thoroughly galling, appalling, and altogether mind-mauling.

What we see here is the latest innovation in offensive food, a product that, all by itself, with no fanciful advertising, denies its own truth. This, of course, is the nature of suicidefoodism: obscuring uncomfortable facts beneath a sick layer of misdirection. "Who are you gonna believe?" suicide food asks. "Me, or your lyin' eyes?"

But where typical suicide food acknowledges the basic proposition of its origin before renouncing it—This was once a living creature, which wanted to die—Sainsbury's meat face erases even its own origin. "This was never alive. This was never an animal. This is merely a decorative, food-like substance." (Never an animal, never alive, and yet! That smile! Always, the smile makes a mockery of our misgivings!)

Are we witnessing the future of suicide food? Will all meat products one day be created with similar artifice?

(Thanks to Dr. Tombland for permission to use his photo.)








The Cannibalard™ logo, by Lisa: