Do you know why we love this little Portuguese pig?
Because he's just so decent. So real.
Let other brands have their educated pigs. Their high and mighty pigs. Their ivory tower pigs. Yeah, and while all that's going on, Gaspar's pig will be out there working for a living.
He embodies the values we all used to take for granted. Nowadays, when we see someone showing up on time and rolling up his sleeves and caring, we roll our eyes. "Sucker," we say with a sneer. "Chump." Well, this chump's getting it done. He doesn't need the limelight. We don't even know his name, but we already know him well enough to know that's not what this is about.
This is about doing what you say you're going to do. This is about punching in and delivering. This is about getting yourself killed and encased in sausage skins made of the lining of your own intestines. Because no one's going to do it for you.
Actually, they would. Without being asked, even. But don't tell him that.
(Thanks to Dr. Trent for the referral and the photo.)