Wednesday, January 19, 2011

KFC Chicky Club

True, we've seen death-loving chickens who represented the under-14 demographic before (remember Rocky Junior and LZ?), but this winking squab has gone right to our hearts! Chicky might not be unique, but he sure is compelling. (And extreme, awesome, and/or radical.) We may not be sure what he is compelling us to do, exactly, but we know we like what we see.

He has totally nailed the tween aesthetic: The backwards baseball cap! The clunky boots! And of course, the vest and bow tie! It could hardly be an apt portrait of today's dynamic and freewheeling youth without a vest-and-bow tie combo.

And his presentation! With his sassy, brassy attitude, we're ready to buy whatever he's selling.

Whether he's winking or thumbs-upping us, we easily recognize an eager beaver when we see one. And his eagerness is all in service of moving the merchandise, pushing those dead chickens.

"It's a wonderful filling," after all.

"What's a wonderful filling, Chicky?" we might ask.

"Why, all of it! The stuff filling your belly is wonderful! Being filled up with former birds is wonderful! Knowing I've joined consumer and consumed like some sordid Justice of the Peace! It's all wonderful! So join the club!"

Thanks for everything you do, Chicky.

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