This is the first suicidefoodist graphic we've seen that was designed to appeal specifically to tweens. Rocky Junior—he's clearly identified as a minor—has the backward baseball cap, the oversized basketball shoes, and those two (2) big thumbs up. "Awesome!" This fowl has "cool" written all over him and attitude to spare.
The behind-the-scenes quality of the packaging is also noteworthy. They give us the Nickelodeon-watching youngster—the crazy faux-iconoclast—to subvert our rational responses. "To irrepressible Youth!" we say as the years melt away. "Why, I remember when I was a spring chicken..."
But then—why?—those two chicken legs, that crimped and naked gooseflesh! The illusion is dashed and our discriminating minds get something to grab onto.
"Rocky Junior Frying Chicken is people!" we scream as we run down the street in our pajamas.
Or, at least, it's not some cartoon character on a hideous plastic wrapper. It's a flesh-and-bone bird that's been sent through the scalding tanks and hacked apart.