Sunday, January 9, 2011

Bair's Fried Chicken

It's a snappy technique, so seamless you might not even be aware of what it's doing to your brain. Like a roasting pig logo we discussed almost three and a half years ago, this image is up to something.

See how the meaning of fried changes from a state that only deliberate actions performed upon the chicken could bring about to a natural, inevitable result of lounging in the sunshine. It's a crafty bid to shift focus and responsibility.

You didn't fry the chicken or cause her to be fried! No, no! Far from it! The chicken is merely basking and drinking gravy (?) and being, you know, gently… fried. By the rays of the life-giving sun! And we wouldn't want that naturally, passively fried chicken meat to go to waste now, would we?

The chicken's fried carcass is like a gift that nature has bestowed upon us.

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