Nando's Australia—the downunder wing of the East-Southern Semisphere chicken chain—advertises its fare in a commercial promoting a Big Brother-like television series.
In Big Chicken, poultry compete for the chance to be cooked and eaten.
As the peculiar, shaggy Nando's impresario says in the advertisement:
"Eight chickens. One hen house…. They are playing for the ooltimate prize: the winner gets a VIP trip to Nando's to be marinated in peri-peri for 24 hours, basted, then flame-grilled. Who will be Australia's favorite chicken?"(Peri-peri, apparently, is Australian slang for "shame.")
Unsurprisingly, the gag isn't any funnier in Australia than in the rest of the world.
The punchline, if it can be called that, is that viewers will decide which of the chickens will be the winner/victim. It adds a certain Roman quality to the goings-on. To finish the fun, the "contestants" are profiled on a website. There, we learn that Ethel Chicken dislikes loud chickens, Mildred Chicken enjoys keeping fit, and Sheila Chicken doesn't care for chicken raffles.
Why can't they just eat the birds and be done with it?
(Thanks to Dr. Robert for the referral.)