Greetings from the Beaver State! The smiling chicken of the Oregon Fryer Commission wants you to enjoy everything Oregon has to offer. Well, not everything, maybe. Mostly he just wants you to eat some chickens.
Also affiliated with the Oregon Fryer Commission is Chicken Scratch University. (As of this writing, it is unclear whether CSU is an actual accredited institution of higher learning.)
Again, our smiling Oregon chicken—here beneath a scholarly mortarboard. As a figurehead, nothing could be more suicidefoodistically pure. The presence of the chicken reminds us of the fun we're having. What's college without a little slaughter? Come on—you were young once. (Of course, the chicken will be young forever, never to be granted a gentle old age.)
While the only "course" offered via the CSU website is "Chicken 101," electives include "Cutting Wings into Drumettes" and "Cutting Up a Whole Chicken." Having a chicken overseeing such chickenshit is de rigueur.
No, it doesn't make a lick of sense. And, yes, it is a cliché so basic (and so base) that it is practically invisible.
When the BMOC (Big Man of the Coop) isn't posing for brochures and teaching guts (literally!), he's out pressing the flesh and talking up CSU with the kids.
In this candid shot, he shows his CSU spirit (go, Fryers!) with three lads and (we assume) an alumnus. The chicken hats are another instance of the Ironic Aggressor Sublimation we have previously analyzed. They might also be props in a nasty bit of hazing.
Addendum: Perhaps the former Wise Poultry chicken and CSU's chicken belong to some of the same professional organizations? But doesn't the Wise bird look a little more... serious about this whole academic business? Or maybe it's just the bowtie.
Addendum 2 (4/19/08): And then there's the alert prof from MBA Smart Chicken. A chicken with an MBA?