A curious admixture of blunt and blunted.
On one side: barn bacon, "butchery." This is refreshing candor. "From farm gate to dinner plate!" There's no mistaking what they're up to in Newark-on-Trent. Butchery for all! The prosaic art of baconizing pigs.
But then, right alongside the blunt wording, we have the smiling, scribbly, soft-around-the-edges hogs. The logo's forthrightness is matched only by its obfuscation.
And so The BBC & The BB straddles the line that separates the true believer from the suicidefoodist with doubts. To sugar coat or to say it straight? It's almost as though they have made a deliberate break with the Movement and we are catching them in the act of first expressing their apostasy.
Are we seeing a schism in action? Or is the umbrella of suicidefoodism broad enough to shelter all creeds? We worry for the future.
But then we see this, on The BBC & The BB website, and we know we have nothing to fear:
"Happy Animals = Great Tasting Quality Meat"
They haven't left the fold, after all. For, after "Animal = Meat," this might be the most orthodox of all suicidefoodist truths!