Monday, February 1, 2010

Martini Bitter

They're doing it again. The suicidefoodists—who, in this case, appear to be accidental (or maybe meta-) suicidefoodists, their primary aim being the advertising of booze—are tarting up the she-animals. It's a sobering reminder that slutty livestock can be pressed into service to sell anything.

These ads' legend, there in the lower-left: "Makes food that easy." Superficially, this is, we suppose, a message about the ease of pairing this particular alcohol with food.

But take note of the literal meaning they bank on: this stuff makes animals easy. Plied with liquor—the right liquor, our liquor—the animals are rendered willing. Wink, wink.

The secretary pig, coquettish atop your desk, no longer has shorthand on her mind. The streetwalker cow, leaning in your car window, considers throwing you a freebie. The barfly sheep, garish in her desperate makeup, plans on taking you into the back room.

(Secretary, whore, drunken bar habitué. Yep, that about covers the complete range of womanhood.)

As food, the animals are without the capacity to act as agents in their own behalf. They are props, there to be exploited by the careful application of the right product. Happily exploited, they exist for everyone's benefit but their own.


Becci said...

Definitely a five-nooser. Shiver. My favourite feminist sites never cover this kind of thing--which as you've shown on this blog runs rampant throughout the meat industry.

dpiddy022 said...

scratch that, the cows the hottest, so cow> pig >>> sheep

SpoogeGod said...

There's some serious beer goggle action going on here!

GloryBug said...

So stereotypical. The female animals want to be sexy, drunk and picked up (then eaten), and ads like the Foster Farms male chickens want to be buff and masculine and impressive (and eaten). Psychotic.

Skeletondog said...

You know, what's a shame about ads like this is, if they didn't play up the 'whore' angle and single out the animals as 'food,' it could have been cute. Anthropomorphic animals in silly situations can be a fun bit of marketing, and that art is good. They didn't NEED to turn it into something meanspirited - they weren't even advertising meat, after all! But they chose to, anyway.