JWT Salt Lick BBQ at SXSW

We could go about investigating the confluence of forces that led to this phantasmagoria (an ad agency, a barbecue joint, and a music conference), but that would just detract from the insanity on display.

The basics are, well, basic: A cow and a pig advertise barbecue by repeatedly killing and eating each other and themselves. If that's all it was, we'd be out of here in five minutes.

But where other outfits are content delivering stale homilies about service, dedication, and self-destruction, these guys give us a tour de force of gore and depravity!

And what makes it even more chilling is the animation's reliance on the tropes of childhood. It's Wes Craven meets Sesame Street, a pairing that only the joined psychoses of barbecue, advertising, and rock 'n' roll could have conjured.











Pigs eagerly grate themselves to pulp on a monstrous playground slide. Aboard a pogo-stick, another pig bounces into a bonfire and then a barrel of barbecue sauce.

A cow slices herself into quivering slabs of flesh with a wire jumprope.

Childhood has become a nightmare! Freedom has become a nightmare! And play and leisure—nightmares. Living itself has become a nightmare! And the animals frolic gaily through the nightmare landscape, their only sadness born of the knowledge that their suffering must someday come to an end.

(Thanks to Dr. David for the referral.)









Addendum: If you must.